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Prohibited AI Practices—A Deep Dive into Article 5 of the European Union’s AI Act

In the ever-evolving landscape of artificial intelligence (AI) regulation, the European Union’s AI Act stands out as a comprehensive effort to ensure that AI systems are used responsibly and ethically. With its risk-based approach, the AI Act categorizes AI systems into four risk levels: unacceptable, high risk, limited risk, and minimal risk. Understanding these categories and the specific prohibitions is crucial for businesses operating within the EU.

Understanding the Risk Levels

  1. Unacceptable Risk: AI systems that pose an unacceptable risk are outright prohibited. These include systems that materially distort behavior, causing or likely to cause physical or psychological harm.

  2. High Risk: High-risk AI systems are subject to stringent requirements and regulations to ensure safety and compliance.

  3. Limited Risk: These systems trigger transparency requirements to inform users about their operations.

  4. Minimal Risk: AI systems with minimal risk are not subject to any specific obligations.

Prohibited AI Practices for Businesses

The AI Act lists several AI practices that are prohibited due to their potential to cause significant harm:

  1. Subliminal, Manipulative, and Deceptive Systems: AI systems that use subliminal techniques beyond a person’s consciousness or employ manipulative tactics to distort behavior are banned. These systems impair individuals' ability to make informed decisions, leading to significant harm.

  2. Exploiting Vulnerabilities: AI systems that exploit vulnerabilities due to age, disability, or socioeconomic status are prohibited. Such exploitation results in behavior distortion and significant harm.

  3. Facial Recognition Databases: AI systems that expand facial recognition databases through untargeted scraping of images from the internet or CCTV footage are banned.

  4. Inferring Emotions: AI systems that infer emotions in workplaces or educational institutions, except for medical or safety purposes, are prohibited.

  5. Biometric Categorization: AI systems that categorize individuals based on biometric data to deduce personal attributes like race, political opinions, or sexual orientation are banned, reflecting strict GDPR restrictions on processing biometric data.

Prohibited AI Systems for Governments

Certain prohibitions are particularly relevant to governments or law enforcement:

  1. Social Scoring: AI systems used for social scoring based on behavior or personal characteristics, leading to unjustified or disproportionate detriment, are prohibited.

  2. Minority Report Scenarios: AI systems that make risk assessments predicting criminal behavior based solely on profiling or personality traits are banned, except for supporting human assessments based on objective facts.

Prohibited AI Systems for Law Enforcement

The AI Act prohibits the use of real-time remote biometric identification systems in public spaces for law enforcement, except in specific, strictly necessary circumstances:

  1. Targeted Searches: Searching for victims of abduction, trafficking, sexual exploitation, or missing persons.

  2. Preventing Imminent Threats: Preventing threats to life, physical safety, or terrorist attacks.

  3. Criminal Investigation: Identifying suspects for specific serious offenses as listed in the AI Act.

Enforcement and Penalties

Starting six months from the AI Act's expected entry into force in June or July 2024, noncompliance with these prohibitions will result in severe penalties. Businesses could face administrative fines of up to €35 million or 7% of their total worldwide annual revenue, whichever is higher. National market surveillance authorities will enforce these provisions and report annually to the European Commission.

Moving Forward

As the AI landscape continues to evolve, staying informed and compliant with regulations like the AI Act is essential. Businesses must assess their AI systems against these prohibitions and make necessary adjustments to avoid substantial fines and ensure ethical practices.

For more detailed information and guidance on navigating the AI Act and other AI-related matters, please contact our firm. We are here to help you understand and comply with these complex regulations.

Gayatri Gupta